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Nextup Wins AWA for Fixed Ops

Nextup Wins AWA “Rising Star” Award for Fixed Ops

Las Vegas (February 13, 2020) — Brian Pasch, an industry leader in automotive marketing strategies, online education, and marketing intelligence, is pleased to announce Nextup as a winner of the Rising Star Award for Fixed Ops for their product Maintain. The awards were presented this year by Glenn Pasch, CEO of PCG Digital and Beth Braswell. The AWAs were started in 2008 to recognize the best vendors in automotive digital marketing. Since then, they’ve become…

Understanding Your Customers’ Behavioral Style

In the sales and service environment understanding your customer’s behavioral style is imperative to a successful (great, pleasant, wonderful) guest experience. We’ve all seen the “time watchers” that repeatedly look to check the time—clearly indicating they’re in a hurry. Or the customer on a phone call when they pull up the takes 20 minutes to wrap up the call before they exit their car. Then there’s the parent with a car full of kids completely distracted. Customers always…

Communication is Step 3!

Communication is Key

From the moment a service guest arrives on the drive, communication is key to your success with that interaction. First Impressions Are Key It starts with a proper and timely greeting.  Customers will develop an impression of how their experience will be the moment they pull in. Do the advisors look busy?  Is there a back up of cars in the drive?  Does it seem like it's going to take too long? A prompt and…

Your Service Guest’s First Visit

The first visit to your service department is critical in building long-standing customer relationships. Welcome to the next step in Nextup's Service Drive Series. Once again, Nextup's Sherry Thomas shares her Service Drive expertise to make your department's strategies more efficient and profitable! Don't Waste Your Service Guests Time Many advisors view the first visit as a waste of time or a hassle simply because of the work involved in entering in new customers information…

Building Relationships In the Service Department

Nextup has a "service-secret-weapon" on the team, and her name is Sherry Thomas. Sherry's background, as a Service Manager and Fixed Ops trainer, make her quite the subject matter expert and we wanted to share that expertise with you. Welcome to a new series of steps that will help your service department evolve from good to great. Step 1: Building Relationships In the Service Department The service department relationship is key to your customer's lifecycle with…

3 Things NOT to Do in a Flat Market

It’s clear that the automotive industry is seeing a flattening in the current market, new car sales numbers fell again last month by While the current market continues to dip, dealers are telling us that they're sitting on more inventory, watching their floor-plans increase and seeing fewer opportunities come through the front door. Dealers are staring dwindling profits in the face. That in mind, the focus of this article is to try to look at…

Why Your Service Department Needs an Up System

It’s no secret that your dealership’s biggest profit center is the Service Department. Those dealers or groups that have spent the proper amount of time and effort to ensure it stays that way have busy bays, full customer lounges and healthy CSI scores. However, with the state of the current market, more dealers are looking at the Service department to balance out shortfalls they may be seeing in the showroom. If the focus is ensuring…

Nextup Wins 5th AWA Award

Nextup Wins Sales Process Award 5 Years in a Row

At the recent NADA 2019 Conference and Expo in San Francisco, Nextup was recognized with an Automotive Website Award for excellence in Sales Process for an incredible 5th year in a row. "While the industry continues to look online for optimal consumer engagement, we remain focused on the most critical part of the journey, when the customer arrives. Dealers need to make sure their in-store experience is matching that of their online experience." Clint Burns, CEO - Nextup…

Digital Retailing Truths

All The “Truths” You’re Not Being Told About Digital Retailing

Over the past few months, anytime I’ve had the chance to attend a conference or event, I’ve tried to catch sessions on digital retailing. As “marketing attribution” is already flaming out as the trendy buzzword, digital retailing is coming on strong. Not only are the vendors talking about it or presenting on it with great frequency, but many companies also seem to be pivoting their offerings to more of an online transaction focus. “We’re doing…

Road Safety First tonight!

Halloween Driving Safety Tips

It's an absolutely huge night for kids all across North America - Halloween! Witches, superheroes, ghosts, and goblins will be out in full force tonight looking to fill their bags with treats. The real trick though tonight, if you are behind the wheel, is being mindful of those enjoying the evening's festivities. Here are the National Highway Traffic Safety Administration's tips for a safe Halloween: At a glance: Help protect trick-or-treaters by following these driving…

When business slows down, can you afford an open showroom?

Whether you want to believe it or not, an open floor costs you money. When business is great, it's not noticeable. We all develop bad habits in good times because we can afford to. That time is coming to an end. Here is how that open sales floor that you've had for so long is costing you money. When you have salespeople that are free to take as many ups as they can grab and…

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