Nextup Blog
Best Buy, Your Dealership and Automotive’s Hiring Issues
This is a tale of two retail environments, Best Buy and your dealership. Different verticals, uniquely different products but a lot of similarities. Brick and mortar businesses, target driven environments, warrantee upselling and staff turning machines. The focus of this post is on that last point above - "staff turning machines". Now I won't paint…
Back to (New) School
It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For the sake of this blog post let’s focus on routines. There is a delicate balance…
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without Many of you already know I’m a huge fan of Content Marketing, you’ve heard the term thrown around but may not know the difference between a paid marketing strategy. The core of content marketing is to create insightful, valuable and consistent content to attract…
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my opinion, is marketing attribution. It came in hot early last year and like all great…
Do You Have Invisible Customers?
Todays' Guest writer Amy Bannor, sheds some light on something very important but might also be lacking from dealerships everywhere. In today's automotive industry we are completely at the mercy of our CRM. It provides us with a way to communicate with our customers on a level that wasn't available even one generation ago. We…
Nextup Wins Sales Process Award 4 Years in a Row
Nextup Wins AWA Sales Process Award 4 Years in a Row Anaheim, CA – At the recent NADA 2018 Conference and Expo, Nextup was recognized by the Automotive Website Awards for excellence in Sales Process for a fourth year in a row. Award recipients in this category have gone above and beyond to enhance, both,…
Make Sure Your Briefs Are Clean!
The pace at which we push or publish our marketing efforts to our trade areas in automotive is staggering. Ever-changing market conditions and consumer insights have many of us in “reactive strategies” rather than well thought out “pre-emptive” plans. We regularly communicate our marketing needs to each other at the dealership (or to our vendors)…
HUMOR: POWERFUL CONTENT FOR YOUR DEALERSHIP’S VIDEO STRATEGY
How a little ice cream, a little dancing and not taking ourselves too seriously garnered 5,000 video views in 3 days at the 2018 NADA conference. Dealers are constantly being told how important video is to their marketing mix, the impact that video can have on a potential customer's experience and the dealership's closing ratios…
NADA 2018 – New Nextup Data Shows People Like Free
Nextup is one of the fastest-growing technology companies in the sales and traffic management industry. Their platform has collected over 27 million data points that help it's dealers evolve their customer's experience. As the 2018 NADA Conference and Expo is about to commence, the company is delighted to share compelling new data that shows people…
