Las Vegas (February 13, 2020) — Brian Pasch, an industry leader in automotive marketing strategies, online education, and marketing intelligence, is pleased to announce Nextup as a winner of the Rising Star Award for Fixed Ops for their product Maintain.…
In the sales and service environment understanding your customer’s behavioral style is imperative to a successful (great, pleasant, wonderful) guest experience. We’ve all seen the “time watchers” that repeatedly look to check the time—clearly indicating they’re in a hurry. Or the customer on…
From the moment a service guest arrives on the drive, communication is key to your success with that interaction. First Impressions Are Key It starts with a proper and timely greeting. Customers will develop an impression of how their experience…
Over the past few months, anytime I’ve had the chance to attend a conference or event, I’ve tried to catch sessions on digital retailing. As “marketing attribution” is already flaming out as the trendy buzzword, digital retailing is coming on…
It's an absolutely huge night for kids all across North America - Halloween! Witches, superheroes, ghosts, and goblins will be out in full force tonight looking to fill their bags with treats. The real trick though tonight, if you are…
This is a tale of two retail environments, Best Buy and your dealership. Different verticals, uniquely different products but a lot of similarities. Brick and mortar businesses, target driven environments, warrantee upselling and staff turning machines. The focus of this…
It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without Many of you already know I’m a huge fan of Content Marketing, you’ve heard the term thrown around but may not know the difference between a paid marketing strategy.…
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…
Nextup Wins AWA Sales Process Award 4 Years in a Row Anaheim, CA – At the recent NADA 2018 Conference and Expo, Nextup was recognized by the Automotive Website Awards for excellence in Sales Process for a fourth year in…