Auto Marketing
Back to blogA MANAGER INTRO MAKES A DIFFERENCE – THE NUMBERS DON’T LIE!
As Nextup’s VP of Sales, Mark Stringfellow talks to dealers and dealership staff every day. One of the first things…
Articles, Auto Marketing, Automotive Industry, Best Practices, Culture, Customer Experience, General Managers, Managed Retail Sales Process, Modern Sales Floor, Sales Process, Sales TrainingRead More
ROI vs. ROMI: Hijacking the Investment
Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new,…
Auto Marketing, Automotive Industry, Best Practices, Budget, Business Intelligence, Customer Experience, Dealer Principals, Dealers, Dealership Staff, Experience, F&I Software, Insights, Leadership, Modern Sales Floor, News, Sales Process, Sales Staff, TechnologyRead More
Back to (New) School
It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board,…
Accountability, Articles, Auto Marketing, Automotive Industry, Best Practices, CRM, Dealers, Experience, Insights, Sales Process, Sales Staff, Time ManagementRead More
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without Many of you already know I’m a huge fan…
Articles, Auto Marketing, Automotive Industry, Best Practices, Dealers, Entertaining, Experience, Insights, Sales Process, Technology, VideoRead More
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems…
Accountability, Articles, Auto Marketing, Automotive Industry, CRM, Dealers, Insights, Read All the Up System Blog Post, Sales ProcessRead More
Make Sure Your Briefs Are Clean!
The pace at which we push or publish our marketing efforts to our trade areas in automotive is staggering. Ever-changing…
Articles, Auto Marketing, Best Practices, Customer Experience, General, ProcessRead More
HUMOR: POWERFUL CONTENT FOR YOUR DEALERSHIP’S VIDEO STRATEGY
How a little ice cream, a little dancing and not taking ourselves too seriously garnered 5,000 video views in 3…
Articles, Auto Marketing, General, Insights, VideoRead More
3 Killer Adwords Features Your Dealership Should Be Using
3 Killer Adwords Features Your Dealership Should Be Using It’s safe to assume that for many of you using Google…
Adwords, Articles, Auto Marketing, Best Practices, GeneralRead More
Sure, We Know Attribution Is Important But…
Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see…
Accountability, Articles, Auto Marketing, Best Practices, Business Intelligence, Business Owners, Closed Floor, CRM, CSI, Culture, Customer Experience, Dealer Principals, Dealership Staff, Debate, Finance Manager, Insights, Managed Retail Sales Process, Modern Sales Floor, Open Floor, Process, Staff TurnoverRead More
A Guy In A Hat Gets On A Plane – The Nextup Fall Tour
I left Toronto during the biggest heatwave of 2017, mid-September. I now sit on the runway in Calgary, November 9,…
Accountability, Articles, Auto Marketing, Automotive Industry, Best Practices, Checklist, Culture, Customer Experience, Dealer Principals, Dealers, Dealership Staff, Digital Dealer, Entertaining, Events, Experience, Gen X, General Managers, Hurricane, Insights, Leadership, Managed Floor, Managed Retail Sales Process, Modern Sales Floor, Read All the Up System Blog Post, Sales Process, Sales Staff, Sales Training, Self Evaluation, Staff Turnover, Technology, Time Management, Up List, Writing and Speaking ServicesRead More
Is Your Process Management Is Like Spinning Plates?
This article excerpt appears in the FALL 2017 issue of HOTLINE and is authored by Matt Richardson. For automotive retailers,…
Accountability, Articles, Auto Marketing, Automotive Industry, Best Practices, Business Intelligence, Business Owners, Closed Floor, Culture, Customer Experience, Dealer Principals, Dealers, Dealership Staff, General, General Managers, Insights, Managed Floor, Managed Retail Sales Process, Modern Sales Floor, Open Floor, Process, Read All the Up System Blog Post, Sales Process, Sales Staff, Staff Turnover, Time Management, Up ListRead More
Is it time to stop spinning? How to Implement a Managed Floor (That Actually Works) Part 2
Last week, we talked about the steps you should be taking BEFORE you implement a managed floor process in your…
Accountability, Articles, Auto Marketing, Automotive Industry, Best Practices, Business Intelligence, Business Owners, Checklist, Closed Floor, CRM, CSI, Culture, Customer Experience, Dealer Principals, Dealer Software, Dealers, Dealership Staff, Experience, F&I, Features, Finance Manager, General, General Managers, Insights, Leadership, Managed Floor, Managed Retail Sales Process, Modern Sales Floor, Open Floor, Process, Read All the Up System Blog Post, Sales Process, Sales Staff, Sales Training, Staff Turnover, Technology, Time Management, Up List, VideoRead More
“CX” Takes Center Stage at Digital Dealer 23 or Does It?
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Articles, Auto Marketing, Automotive Industry, Culture, Customer Experience, Dealership Staff, Digital Dealer, Insights, Self Evaluation, Staff TurnoverRead More
A Surprising Winner in the Video Debate
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Articles, Auto Marketing, Automotive Industry, Business Owners, Dealer Principals, Dealer Software, Debate, Technology, VideoRead More
The First Step is the Only One That Matters.
In round 4 of Battle of the Big Cats, we're talking video adoption at the dealerships. Last week, we heard…
Articles, Auto Marketing, Business Owners, Customer Experience, Dealer Principals, Dealers, Dealership Staff, Experience, Insights, Self Evaluation, Technology, VideoRead More