As we’re integrating and trying to find new efficiencies through the sales process the opportunity to track via time with a customer and get the customers information into the CRM more effectively and simplify the managers tasks……

We make such an investment trying to get customers in the door. So Nextup brings complete accountability to making sure that every customer begins on the right step with the right process and they have the best experience. But really, I mean it, it’s like any business, any time you can, it minimizes the variables and variables are never good in any business. So any time you can bring predictability or accountability into a business, you’re gonna be more efficient. And that’s what Nextup does for us. It makes us more efficient….

That veterans really admire what we call the power rotation. Where if a customer doesn’t walk in for 45 minutes, the system rotates to the next person up, it keeps it going, keeps it moving. So for us, it’s a tool that we embrace as opposed to resist and say this is something that I’m not going to do it, it’s a culture if a customer comes in. Did they get a demonstration drive? Were they introduced to a manager? Did I sell the customer? Did they get turned? Were they an appointment? This is vital information in keeping us…

First impressions are extremely important with the luxury brand. A lot of people aspire to what they’re selling here at BMW Riverside, and obviously it’s an aspirational product. But if people aren’t taken care of really quickly and given, sort of Four Seasons or Ritz Carlton experience right from the beginning, expectations in the customer might mind can be really disappointing. So, for instance, if we don’t have someone waiting on our guests right away, they might get the impression that we feel we’re too good or too exclusive, to be taking good care of them. The first day I…

It’s not going to be exclusive to us. And I would imagine it’s not exclusive to the industry. Whenever you have people that have certain habits built in over the course of time, having them have to pay attention to something else that’s out of there that’s not in their normal course of what they’ve developed over the years, really, for lack of a better term. Just not in their habit, not in their lane. It’s always more difficult. But you know, it’s like any other business. You weigh people’s values and struggles. There are certain areas that everybody’s going…

Our overall sales rose because now some of the guys that weren’t getting a shot, were getting a shot.  It’s very low maintenance, everybody understands your #1, your #2, your out there waiting, 3 or 4 your on the phone…just makes it a very seamless system….

I was in sales, I’ve been in sales for a year, working off of an open floor with, you know, the old school car guys and, you know, kind of fighting over ups and whatever you could get you can get and we implemented next up when I was still in sales. Just me personally, my sales go up 4 to 5 cars every single month. Um just from maximizing the one opportunity that I would get on, you know, helped us as a dealership, help myself personally in sales, gives them the time to go through the CRM and…