Nextup Blog
ROI vs. ROMI: Hijacking the Investment
Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light.…
Best Buy, Your Dealership and Automotive’s Hiring Issues
This is a tale of two retail environments, Best Buy and your dealership. Different verticals, uniquely different products but a lot of similarities. Brick and…
Back to (New) School
It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are…
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without Many of you already know I’m a huge fan of Content Marketing, you’ve heard…
The Disconnect of Marketing Attribution
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for…
Do You Have Invisible Customers?
Todays' Guest writer Amy Bannor, sheds some light on something very important but might also be lacking from dealerships everywhere. In today's automotive industry we…
Nextup Wins Sales Process Award 4 Years in a Row
Nextup Wins AWA Sales Process Award 4 Years in a Row Anaheim, CA – At the recent NADA 2018 Conference and Expo, Nextup was recognized…
Make Sure Your Briefs Are Clean!
The pace at which we push or publish our marketing efforts to our trade areas in automotive is staggering. Ever-changing market conditions and consumer insights…
HUMOR: POWERFUL CONTENT FOR YOUR DEALERSHIP’S VIDEO STRATEGY
How a little ice cream, a little dancing and not taking ourselves too seriously garnered 5,000 video views in 3 days at the 2018 NADA…