A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…
3 Words Affecting Your Dealership's Customer Experience One simple page from the reception desk is a direct reflection of your current customer experience. I write this with 3 days left in the month. Auditing my social media feeds I see…
I left Toronto during the biggest heatwave of 2017, mid-September. I now sit on the runway in Calgary, November 9, and I watch them de-ice the wings of our plane. Calgary resembles the absolute dead of winter. This time of…
This article excerpt appears in the FALL 2017 issue of HOTLINE and is authored by Matt Richardson. For automotive retailers, there have been a greater number of tools and options available when it comes to generating qualified sales leads. The…
When we talk to dealers, we come across all kinds of unique situations and needs. Some dealerships are looking to increase CRM input, some are trying to solve their employee turnover problems, some want accountability, most are looking for more…
Last week, we talked about the steps you should be taking BEFORE you implement a managed floor process in your dealership. It's important to set a strong foundation and put all of the guidelines in place to communicate to your…
If you’re among the many dealers who have implemented a managed floor using an up system, or up rotation, you’re on the right track. After all, an up system, when implemented correctly, provides accountability in your showroom and gives your…