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The Disconnect of Marketing Attribution

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…

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Dealer Spotlight: Lexus of Edmonton

When we talk to dealers, we come across all kinds of unique situations and needs. Some dealerships are looking to increase CRM input, some are trying to solve their employee turnover problems, some want accountability, most are looking for more…

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