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Internal Communication Growing Pains & How to Solve Them

Internal Communication Growing Pains and How to Solve Them David Mizne, Marketing Communications Manager of 15Five.com drops in this week to guest blog and tackles team communications. A great read for leadership teams looking to continually improve the culture at their dealerships.…

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Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

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Managing the Sales Process

Is Your Process Management Is Like Spinning Plates?

This article excerpt appears in the FALL 2017 issue of HOTLINE and is authored by Matt Richardson.  For automotive retailers, there have been a greater number of tools and options available when it comes to generating qualified sales leads. The…

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“CX” Takes Center Stage at Digital Dealer 23 or Does It?

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Reverse Mentoring in a Dealership

5 Steps to Reverse Mentoring at Your Dealership

Reverse mentoring, in its truest definition, refers to an initiative in which older employees are paired with, and mentored by, younger employees on a variety of themes such as technology, social media and current trends. I know I’m the first…

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