As Nextup’s VP of Sales, Mark Stringfellow talks to dealers and dealership staff every day. One of the first things he discusses is the “manager intro” by asking what their process is. “I’m usually pleased to find out that the…
At the recent NADA 2019 Conference and Expo in San Francisco, Nextup was recognized with an Automotive Website Award for excellence in Sales Process for an incredible 5th year in a row. "While the industry continues to look online for optimal consumer…
Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25 session…
This is a tale of two retail environments, Best Buy and your dealership. Different verticals, uniquely different products but a lot of similarities. Brick and mortar businesses, target driven environments, warrantee upselling and staff turning machines. The focus of this…
It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without Many of you already know I’m a huge fan of Content Marketing, you’ve heard the term thrown around but may not know the difference between a paid marketing strategy.…
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…
Todays' Guest writer Amy Bannor, sheds some light on something very important but might also be lacking from dealerships everywhere. In today's automotive industry we are completely at the mercy of our CRM. It provides us with a way to…
Nextup Wins AWA Sales Process Award 4 Years in a Row Anaheim, CA – At the recent NADA 2018 Conference and Expo, Nextup was recognized by the Automotive Website Awards for excellence in Sales Process for a fourth year in…
I left Toronto during the biggest heatwave of 2017, mid-September. I now sit on the runway in Calgary, November 9, and I watch them de-ice the wings of our plane. Calgary resembles the absolute dead of winter. This time of…