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Nextup Wins 5th AWA Award

Nextup Wins Sales Process Award 5 Years in a Row

At the recent NADA 2019 Conference and Expo in San Francisco, Nextup was recognized with an Automotive Website Award for excellence in Sales Process for an incredible 5th year in a row. "While the industry continues to look online for optimal consumer…

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ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25  session…

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Back to (New) School

It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…

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The Disconnect of Marketing Attribution

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…

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Do You Have Invisible Customers?

Todays' Guest writer Amy Bannor, sheds some light on something very important but might also be lacking from dealerships everywhere.  In today's automotive industry we are completely at the mercy of our CRM. It provides us with a way to…

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