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Up Management: The Cure for FOMO

Today's guest blogger Joe Webb, President of DealerKnows, shares how an up management system will remove FOMO from sales. Join Joe and Nextup's Brent Wees at Driving Sales Executive Summit in Las Vegas Oct 22. @10 AM for their session…

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The Most Important Part Of Your Marketing

Make Sure Your Briefs Are Clean!

The pace at which we push or publish our marketing efforts to our trade areas in automotive is staggering. Ever-changing market conditions and consumer insights have many of us in “reactive strategies” rather than well thought out “pre-emptive” plans. We…

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Optimizing Your Service Drive

Evolving Your Process in the Service Drive-Thru

We're very pleased to have our first guest blogger of the year, Wayne Dean,  writing on the importance of evolving process in the service drive. Being such a critical profit center for dealerships, making small adjustments can go such a…

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Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

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