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Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

Managing the Sales Process

Is Your Process Management Is Like Spinning Plates?

This article excerpt appears in the FALL 2017 issue of HOTLINE and is authored by Matt Richardson.  For automotive retailers, there have been a greater number of tools and options available when it comes to generating qualified sales leads. The…

How to Implement a Managed Floor (That Actually Works) Part 2

Last week, we talked about the steps you should be taking BEFORE you implement a managed floor process in your dealership. It's important to set a strong foundation and put all of the guidelines in place to communicate to your…

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