Nextup has a "service-secret-weapon" on the team, and her name is Sherry Thomas. Sherry's background, as a Service Manager and Fixed Ops trainer, make her quite the subject matter expert and we wanted to share that expertise with you. Welcome…
Whether you want to believe it or not, an open floor costs you money. When business is great, it's not noticeable. We all develop bad habits in good times because we can afford to. That time is coming to an…
Today's guest blogger Joe Webb, President of DealerKnows, shares how an up management system will remove FOMO from sales. Join Joe and Nextup's Brent Wees at Driving Sales Executive Summit in Las Vegas Oct 22. @10 AM for their session…
Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25 session…
It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without Many of you already know I’m a huge fan of Content Marketing, you’ve heard the term thrown around but may not know the difference between a paid marketing strategy.…
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…
How a little ice cream, a little dancing and not taking ourselves too seriously garnered 5,000 video views in 3 days at the 2018 NADA conference. Dealers are constantly being told how important video is to their marketing mix, the…
3 Words Affecting Your Dealership's Customer Experience One simple page from the reception desk is a direct reflection of your current customer experience. I write this with 3 days left in the month. Auditing my social media feeds I see…
Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…