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Building Relationships In the Service Department

Nextup has a "service-secret-weapon" on the team, and her name is Sherry Thomas. Sherry's background, as a Service Manager and Fixed Ops trainer, make her quite the subject matter expert and we wanted to share that expertise with you. Welcome…

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Up Management: The Cure for FOMO

Today's guest blogger Joe Webb, President of DealerKnows, shares how an up management system will remove FOMO from sales. Join Joe and Nextup's Brent Wees at Driving Sales Executive Summit in Las Vegas Oct 22. @10 AM for their session…

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ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25  session…

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Back to (New) School

It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…

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The Disconnect of Marketing Attribution

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…

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Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

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