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ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25  session…

Paging sales people hurts your customer's experience

3 Words Affecting Your Dealership’s Customer Experience

3 Words Affecting Your Dealership's Customer Experience One simple page from the reception desk is a direct reflection of your current customer experience. I write this with 3 days left in the month. Auditing my social media feeds I see…

Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

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