Over the past few months, anytime I’ve had the chance to attend a conference or event, I’ve tried to catch sessions on digital retailing. As “marketing attribution” is already flaming out as the trendy buzzword, digital retailing is coming on…
Nextup Wins AWA Sales Process Award 4 Years in a Row Anaheim, CA – At the recent NADA 2018 Conference and Expo, Nextup was recognized by the Automotive Website Awards for excellence in Sales Process for a fourth year in…
The pace at which we push or publish our marketing efforts to our trade areas in automotive is staggering. Ever-changing market conditions and consumer insights have many of us in “reactive strategies” rather than well thought out “pre-emptive” plans. We…
How a little ice cream, a little dancing and not taking ourselves too seriously garnered 5,000 video views in 3 days at the 2018 NADA conference. Dealers are constantly being told how important video is to their marketing mix, the…
3 Words Affecting Your Dealership's Customer Experience One simple page from the reception desk is a direct reflection of your current customer experience. I write this with 3 days left in the month. Auditing my social media feeds I see…
3 Killer Adwords Features Your Dealership Should Be Using It’s safe to assume that for many of you using Google Adwords for part of your digital advertising mix is a given. You started with some basic advertising, campaign structures, and…
Internal Communication Growing Pains and How to Solve Them David Mizne, Marketing Communications Manager of 15Five.com drops in this week to guest blog and tackle team communications. A great read for leadership teams looking to improve the culture at their dealerships…
Mark Stringfellow, our VP of Sales, shares timely stats that can dramatically help your showroom meet it's goals month over month. Read on. Is the "Early Manager Intro" part of your sales process? If not, It should be. Let me…
This week's guest post is from our friend Arnold Tijerina, known to many as The Storytailer. Always near the center of many of our industry's hot topics, Arnold's take on the importance of CRM adoption should remind us why we need…
Tune Out the Targets – What Is Your Team Focusing on Today? The new year is rife with resolutions and changing attitudes, “this time things will be different”, we chime out as 2018 starts in earnest. Will it be different?…