Battle Of The Big Cats – The Final Round Judging
This is it, ladies and gentlemen, Josh and Chris have battled it out all year long here on the blog and it's time for the judges to weigh in one last time. While huge thanks go to the two combatants…
Technology is Not the Enemy of Commission
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Non-commission Sales: The Internet Ruined Everything.
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Sure, We Know Attribution Is Important But…
Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…
A Surprising Winner in the Video Debate
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You Shouldn’t Be Using Video in Your Marketing Strategy.
Battle of the Big Cats is back and we're talking video adoption at the dealerships. This fourth round is kicked off by Chris K Leslie and I'm sure we're going to see some intriguing back and forth on this topic.…
Battle of the Big Cats Round 3 – Judging
Can you be an automotive consultant or vendor if you have never sold a car before? We've heard from both Chris Leslie and Josh Mitchel.Let see what our panel of unbiased judges have to say about it. JASON STUM -…
Dig Your Well Before You’re Thirsty
Last Week, Josh Mitchell argued that you can, indeed, be an automotive consultant or vendor if you have never sold a car before. Chris Leslie disagrees. If you're solving someone else's problem, you're constantly stabbing in the dark. When you…
The Moment of Truth – Battle of the Big Cats Round 2 Judging
It's time for the final verdict on the Google Adwords debate. Chris Leslie and Josh Mitchel both served up their thoughts. Now which one will convert? (See what I did there? That's a PPC joke.) It's time for the judges…
Google Adwords is Dead When Google Say So…
Welcome back to the Battle of the Big Cats: Round 2. Last week, Chris Leslie argued that Adwords is the Up-Bus of Today. Josh Mitchell has something he'd like to say about that. Let's get ready to rumble... First and…