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Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

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Round 3 Battle Of The Big Cats Blogs

Dig Your Well Before You’re Thirsty

Last Week, Josh Mitchell argued that you can, indeed, be an automotive consultant or vendor if you have never sold a car before. Chris Leslie disagrees. If you're solving someone else's problem, you're constantly stabbing in the dark. When you…

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Google Adwords Battle Of The Big Cats

Adwords is the Up-Bus of Today

Josh Mitchell & Chris Leslie begin Round 2 debating Google Adwords. Chris Leslie steps into the ring talk about how you might be wasting your money on Adwords in 2017. Are you waiting on the Adwords Up Bus? Just like…

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