skip to Main Content

3 Things NOT to Do in a Flat Market

It’s clear that the automotive industry is seeing a flattening in the current market, new car sales numbers fell again last month by While the current market continues to dip, dealers are telling us that they're sitting on more inventory,…

Read More

ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25  session…

Read More

Back to (New) School

It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…

Read More

The Disconnect of Marketing Attribution

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…

Read More

Do You Have Invisible Customers?

Todays' Guest writer Amy Bannor, sheds some light on something very important but might also be lacking from dealerships everywhere.  In today's automotive industry we are completely at the mercy of our CRM. It provides us with a way to…

Read More
Back To Top