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ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25  session…

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Internal Communication Growing Pains & How to Solve Them

Internal Communication Growing Pains and How to Solve Them David Mizne, Marketing Communications Manager of 15Five.com drops in this week to guest blog and tackles team communications. A great read for leadership teams looking to continually improve the culture at their dealerships.…

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Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

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3 Biggest Myths about the Managed Floor

We have no shortage of content when it comes to explaining all of the benefits of implementing a managed (closed) floor in your dealership. What can I say? We believe in the process. Not only does it ensure every walk-in…

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Dealership Management Checklist

The Ultimate Dealership Management Checklist

We've been talking a lot about the automotive markets "flattening". Both in blogs and at conferences across the country. You may even be looking at those trends right now and seeing business slowing at your store too. To those of…

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