We all learned the importance of a great “meet and greet.” From jump, the sales team’s sole responsibility is to set the stage for an extraordinary experience for the customer. The sales and management teams work with the customer to…
Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25 session…
Internal Communication Growing Pains and How to Solve Them David Mizne, Marketing Communications Manager of 15Five.com drops in this week to guest blog and tackle team communications. A great read for leadership teams looking to improve the culture at their dealerships…
Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…
I left Toronto during the biggest heatwave of 2017, mid-September. I now sit on the runway in Calgary, November 9, and I watch them de-ice the wings of our plane. Calgary resembles the absolute dead of winter. This time of…
This article excerpt appears in the FALL 2017 issue of HOTLINE and is authored by Matt Richardson. For automotive retailers, there have been a greater number of tools and options available when it comes to generating qualified sales leads. The…
Last week, we talked about the steps you should be taking BEFORE you implement a managed floor process in your dealership. It's important to set a strong foundation and put all of the guidelines in place to communicate to your…
If you’re among the many dealers who have implemented a managed floor using an up system, or up rotation, you’re on the right track. After all, an up system, when implemented correctly, provides accountability in your showroom and gives your…
We have no shortage of content when it comes to explaining all of the benefits of implementing a managed (closed) floor in your dealership. What can I say? We believe in the process. Not only does it ensure every walk-in…
We've been talking a lot about the automotive markets "flattening". Both in blogs and at conferences across the country. You may even be looking at those trends right now and seeing business slowing at your store too. To those of…