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Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

How to Implement a Managed Floor (That Actually Works) Part 2

Last week, we talked about the steps you should be taking BEFORE you implement a managed floor process in your dealership. It's important to set a strong foundation and put all of the guidelines in place to communicate to your…

Count Every Customer So Every Customer Counts

You and your CRM data have a fantastic relationship. It’s a give and take. You input information, and it gives you data that accurately reflects your dealerships performance 100% right? At this point you might be chuckling at that idea…

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