Whether you want to believe it or not, an open floor costs you money. When business is great, it's not noticeable. We all develop bad habits in good times because we can afford to. That time is coming to an…
It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…
Todays' Guest writer Amy Bannor, sheds some light on something very important but might also be lacking from dealerships everywhere. In today's automotive industry we are completely at the mercy of our CRM. It provides us with a way to…
This week's guest post is from our friend Arnold Tijerina, known to many as The Storytailer. Always near the center of many of our industry's hot topics, Arnold's take on the importance of CRM adoption should remind us why we need…
Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…
Last week, we talked about the steps you should be taking BEFORE you implement a managed floor process in your dealership. It's important to set a strong foundation and put all of the guidelines in place to communicate to your…
You and your CRM data have a fantastic relationship. It’s a give and take. You input information, and it gives you data that accurately reflects your dealerships performance 100% right? At this point you might be chuckling at that idea…