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3 Things NOT to Do in a Flat Market

It’s clear that the automotive industry is seeing a flattening in the current market, new car sales numbers fell again last month by While the current market continues to dip, dealers are telling us that they're sitting on more inventory,…

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ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25  session…

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Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

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The Truest Measure of Time

Recently, the team here at Nextup wrote about how some analysts are seeing a slowdown in car sales month over month in 2017 (as much as 4% by the end of the year). If our markets are truly “flattening” it…

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