3 Killer Adwords Features Your Dealership Should Be Using It’s safe to assume that for many of you using Google Adwords for part of your digital advertising mix is a given. You started with some basic advertising, campaign structures, and…
Internal Communication Growing Pains and How to Solve Them David Mizne, Marketing Communications Manager of 15Five.com drops in this week to guest blog and tackles team communications. A great read for leadership teams looking to continually improve the culture at their dealerships.…
Mark Stringfellow, our VP of Sales, shares timely stats that can dramatically help your showroom meet it's goals month over month. Read on. Is the "Early Manager Intro" part of your sales process? If not, It should be. Let me…
This week's guest post is from our friend Arnold Tijerina, known to many as The Storytailer. Always near the center of many of our industry's hot topics, Arnold's take on the importance of CRM adoption should remind us why we need…
Tune Out the Targets – What Is Your Team Focusing on Today? The new year is rife with resolutions and changing attitudes, “this time things will be different”, we chime out as 2018 starts in earnest. Will it be different?…
We're very pleased to have our first guest blogger of the year, Wayne Dean, writing on the importance of evolving process in the service drive. Being such a critical profit center for dealerships, making small adjustments can go such a…
This is it, ladies and gentlemen, Josh and Chris have battled it out all year long here on the blog and it's time for the judges to weigh in one last time. While huge thanks go to the two combatants…
Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…
I left Toronto during the biggest heatwave of 2017, mid-September. I now sit on the runway in Calgary, November 9, and I watch them de-ice the wings of our plane. Calgary resembles the absolute dead of winter. This time of…
This article excerpt appears in the FALL 2017 issue of HOTLINE and is authored by Matt Richardson. For automotive retailers, there have been a greater number of tools and options available when it comes to generating qualified sales leads. The…