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Your Service Guest’s First Visit

The first visit to your service department is critical in building long-standing customer relationships. Welcome to the next step in Nextup's Service Drive Series. Once again, Nextup's Sherry Thomas shares her Service Drive expertise to make your department's strategies more…

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3 Things NOT to Do in a Flat Market

It’s clear that the automotive industry is seeing a flattening in the current market, new car sales numbers fell again last month by While the current market continues to dip, dealers are telling us that they're sitting on more inventory,…

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ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25  session…

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Back to (New) School

It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…

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The Most Important Part Of Your Marketing

Make Sure Your Briefs Are Clean!

The pace at which we push or publish our marketing efforts to our trade areas in automotive is staggering. Ever-changing market conditions and consumer insights have many of us in “reactive strategies” rather than well thought out “pre-emptive” plans. We…

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Internal Communication Growing Pains & How to Solve Them

Internal Communication Growing Pains and How to Solve Them David Mizne, Marketing Communications Manager of 15Five.com drops in this week to guest blog and tackles team communications. A great read for leadership teams looking to continually improve the culture at their dealerships.…

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