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Your Service Guest’s First Visit

The first visit to your service department is critical in building long-standing customer relationships. Welcome to the next step in Nextup's Service Drive Series. Once again, Nextup's Sherry Thomas shares her Service Drive expertise to make your department's strategies more…

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Building Relationships In the Service Department

Nextup has a "service-secret-weapon" on the team, and her name is Sherry Thomas. Sherry's background, as a Service Manager and Fixed Ops trainer, make her quite the subject matter expert and we wanted to share that expertise with you. Welcome…

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3 Things NOT to Do in a Flat Market

It’s clear that the automotive industry is seeing a flattening in the current market, new car sales numbers fell again last month by While the current market continues to dip, dealers are telling us that they're sitting on more inventory,…

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Why Your Service Department Needs an Up System

It’s no secret that your dealership’s biggest profit center is the Service Department. Those dealers or groups that have spent the proper amount of time and effort to ensure it stays that way have busy bays, full customer lounges and…

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Nextup Wins 5th AWA Award

Nextup Wins Sales Process Award 5 Years in a Row

At the recent NADA 2019 Conference and Expo in San Francisco, Nextup was recognized with an Automotive Website Award for excellence in Sales Process for an incredible 5th year in a row. "While the industry continues to look online for optimal consumer…

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ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25  session…

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Back to (New) School

It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…

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The Disconnect of Marketing Attribution

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…

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