A Guy In A Hat Gets On A Plane – The Nextup Fall Tour
I left Toronto during the biggest heatwave of 2017, mid-September. I now sit on the runway in Calgary, November 9, and I watch them de-ice
Blog: Auto Marketing
Is Your Process Management Is Like Spinning Plates?
This article excerpt appears in the FALL 2017 issue of HOTLINE and is authored by Matt Richardson. For automotive retailers, there have been a greater
How to Implement a Managed Floor (That Actually Works) Part 2
Last week, we talked about the steps you should be taking BEFORE you implement a managed floor process in your dealership. It's important to set
“CX” Takes Center Stage at Digital Dealer 23 or Does It?
It was a whirl-wind 2 days at Digital Dealer 23 and my goal was to catch sessions focused on Customer Experience or "CX", as the
A Surprising Winner in the Video Debate
In round 4 of Battle of the Big Cats, we're talking video adoption at the dealerships. We heard from both Josh Mitchell and Chris Leslie.
The First Step is the Only One That Matters.
In round 4 of Battle of the Big Cats, we're talking video adoption at the dealerships. Last week, we heard from Chris Leslie and now
You Shouldn’t Be Using Video in Your Marketing Strategy.
Battle of the Big Cats is back and we're talking video adoption at the dealerships. This fourth round is kicked off by Chris K Leslie
Battle of the Big Cats Round 3 – Judging
Can you be an automotive consultant or vendor if you have never sold a car before? We've heard from both Chris Leslie and Josh Mitchel.Let
Dig Your Well Before You’re Thirsty
Last Week, Josh Mitchell argued that you can, indeed, be an automotive consultant or vendor if you have never sold a car before. Chris Leslie
The Moment of Truth – Battle of the Big Cats Round 2 Judging
It's time for the final verdict on the Google Adwords debate. Chris Leslie and Josh Mitchel both served up their thoughts. Now which one will
