An archive of all Auto Marketing related Nextup blog posts. Read all about how auto marketing can impact your dealership and possibly your sales.
I left Toronto during the biggest heatwave of 2017, mid-September. I now sit on the runway in Calgary, November 9, and I watch them de-ice the wings of our plane. Calgary resembles the absolute dead of winter. This time of…
This article excerpt appears in the FALL 2017 issue of HOTLINE and is authored by Matt Richardson. For automotive retailers, there have been a greater number of tools and options available when it comes to generating qualified sales leads. The…
Last week, we talked about the steps you should be taking BEFORE you implement a managed floor process in your dealership. It's important to set a strong foundation and put all of the guidelines in place to communicate to your…
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In round 4 of Battle of the Big Cats, we're talking video adoption at the dealerships. Last week, we heard from Chris Leslie and now it's time for Josh Mitchell to spit some truth. Video is hard…The sarcasm from Chris makes…
Battle of the Big Cats is back and we're talking video adoption at the dealerships. This fourth round is kicked off by Chris K Leslie and I'm sure we're going to see some intriguing back and forth on this topic.…
Can you be an automotive consultant or vendor if you have never sold a car before? We've heard from both Chris Leslie and Josh Mitchel.Let see what our panel of unbiased judges have to say about it. JASON STUM -…
Last Week, Josh Mitchell argued that you can, indeed, be an automotive consultant or vendor if you have never sold a car before. Chris Leslie disagrees. If you're solving someone else's problem, you're constantly stabbing in the dark. When you…
It's time for the final verdict on the Google Adwords debate. Chris Leslie and Josh Mitchel both served up their thoughts. Now which one will convert? (See what I did there? That's a PPC joke.) It's time for the judges…