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ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light.

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Sure, We Know Attribution Is Important But…

Should Marketing Attribution Be Your Dealership's Focus?

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players

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