An archive of all Auto Marketing related Nextup blog posts. Read all about how auto marketing can impact your dealership and possibly your sales.
As Nextup’s VP of Sales, Mark Stringfellow talks to dealers and dealership staff every day. One of the first things he discusses is the “manager intro” by asking what their process is. “I’m usually pleased to find out that the…
Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25 session…
It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…
3 Intriguing Content Marketing Apps Your Dealership Cannot Be Without Many of you already know I’m a huge fan of Content Marketing, you’ve heard the term thrown around but may not know the difference between a paid marketing strategy.…
A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…
The pace at which we push or publish our marketing efforts to our trade areas in automotive is staggering. Ever-changing market conditions and consumer insights have many of us in “reactive strategies” rather than well thought out “pre-emptive” plans. We…
How a little ice cream, a little dancing and not taking ourselves too seriously garnered 5,000 video views in 3 days at the 2018 NADA conference. Dealers are constantly being told how important video is to their marketing mix, the…
3 Killer Adwords Features Your Dealership Should Be Using It’s safe to assume that for many of you using Google Adwords for part of your digital advertising mix is a given. You started with some basic advertising, campaign structures, and…
Mark Stringfellow, our VP of Sales, shares timely stats that can dramatically help your showroom meet it's goals month over month. Read on. Is the "Early Manager Intro" part of your sales process? If not, It should be. Let me…
Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…