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Auto Marketing Archives

An archive of all Auto Marketing related Nextup blog posts. Read all about how auto marketing can impact your dealership and possibly your sales.

Manager Intros make a difference

A MANAGER INTRO MAKES A DIFFERENCE – THE NUMBERS DON’T LIE!

As Nextup’s VP of Sales, Mark Stringfellow talks to dealers and dealership staff every day. One of the first things he discusses is the “manager intro” by asking what their process is. “I’m usually pleased to find out that the…

ROI vs. ROMI: Hijacking the Investment

Today's guest Blogger is Bill Playford from DealerKnows, sharing how to look at financial evaluation strategies in a whole new, only as Playford can, light. Join Bill and Nextup's Brent Wees in Las Vegas for their Digital Dealer 25  session…

Should Marketing Attribution Be Your Dealership's Focus?

Sure, We Know Attribution Is Important But…

Mark Stringfellow, VP of Sales for Nextup, weighs in on the "attribution buzz" happening throughout the automotive industry... You’ll see many of the big players like Cars.com, Autotrader, and many others continuing to tout this buzzword moving into the new…

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