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Count Every Customer So Every Customer Counts

You and your CRM data have a fantastic relationship. It’s a give and take. You input information, and it gives you data that accurately reflects your dealerships performance 100% right? At this point you might be chuckling at that idea…

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Clint Burns And Brian Pasch

CBT Auto Marketing Now

Clint Burns on CBT Auto Marketing Now Everyone is looking to create a positive guest experience, but without a retail sales process in place, it's hard to actually create the experience that everyone wants. Watch Clint burns on Auto Marketing…

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Why Every Dealership Should Have an Up System

For a dealership to legitimately claim that it is customer-driven, it absolutely must have a customer-driven up system. (Sometimes called an up list or up rotation.)This is true for any operation, from low to high volume sales. A customer-driven up…

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Automotive Moneyball

Anyone who had the privilege to hear Billy Beane speak at the last DrivingSales Executive Summit held in Las Vegas left a bit star struck. His influence over baseball, and more specifically, his success using sabermetrics during his tenure with…

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How do you hold your CRM Accountable?

Customer Relationship Management (CRM) systems have come a long way. I was one of the first in the automotive industry to offer CRM systems to dealerships. When I began selling, the question to prospects was always, “Do you have a…

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