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Road Safety First Tonight!

Halloween Driving Safety Tips

It's an absolutely huge night for kids all across North America - Halloween! Witches, superheroes, ghosts, and goblins will be out in full force tonight looking to fill their bags with treats. The real trick though tonight, if you are…

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Up Management: The Cure for FOMO

Today's guest blogger Joe Webb, President of DealerKnows, shares how an up management system will remove FOMO from sales. Join Joe and Nextup's Brent Wees at Driving Sales Executive Summit in Las Vegas Oct 22. @10 AM for their session…

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Back to (New) School

It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…

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The Disconnect of Marketing Attribution

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…

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Do You Have Invisible Customers?

Todays' Guest writer Amy Bannor, sheds some light on something very important but might also be lacking from dealerships everywhere.  In today's automotive industry we are completely at the mercy of our CRM. It provides us with a way to…

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The Most Important Part Of Your Marketing

Make Sure Your Briefs Are Clean!

The pace at which we push or publish our marketing efforts to our trade areas in automotive is staggering. Ever-changing market conditions and consumer insights have many of us in “reactive strategies” rather than well thought out “pre-emptive” plans. We…

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