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Understanding Your Customers’ Behavioral Style

In the sales and service environment understanding your customer’s behavioral style is imperative to a successful (great, pleasant, wonderful) guest experience. We’ve all seen the “time watchers” that repeatedly look to check the time—clearly indicating they’re in a hurry. Or the customer on…

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Communication Is Step 3!

Communication is Key

From the moment a service guest arrives on the drive, communication is key to your success with that interaction. First Impressions Are Key It starts with a proper and timely greeting.  Customers will develop an impression of how their experience…

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Road Safety First Tonight!

Halloween Driving Safety Tips

It's an absolutely huge night for kids all across North America - Halloween! Witches, superheroes, ghosts, and goblins will be out in full force tonight looking to fill their bags with treats. The real trick though tonight, if you are…

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Back to (New) School

It’s time to roll out that seasonal “back to school” post, getting back to class, back to the drawing board, back to routines. These are good things, they provide us the ability to learn, evolve and be more accountable. For…

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The Disconnect of Marketing Attribution

A couple of years ago I uttered the following statement on stage “marketers, and the media, like to create problems that they will solve for you…on your budget”. One of the biggest “problems” we marketers have created lately, in my…

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